The Challenge

LA Skills Academy, a mid-sized nursing academy in Los Angeles, struggled to meet enrollment targets and faced high customer acquisition costs (CAC). To sustain growth and stay competitive, they needed to significantly reduce CAC while increasing the number of qualified student applications.

The Solution

LA Skills Academy partnered with Bloom Enrollment to overhaul their marketing approach and drive sustainable enrollment growth. Our strategy focused on:

• Optimizing digital marketing campaigns to improve ad efficiency
• Revamping the enrollment funnel to reduce friction and increase conversions
• Reworking landing pages to double inquiries and improve lead quality
• Implementing a data-driven approach to better track and engage potential students

The Results

• 60% reduction in customer acquisition costs
• 2x increase in student applications
• 50% improvement in lead-to-enrollment conversion rates
• 90%+ class capacity filled

The Impact

By refining their marketing strategy and improving the student journey, LA Skills Academy not only met but exceeded their enrollment goals. Leadership credited Bloom Enrollment with helping them reinvest savings into new programs, reducing staff workload, and creating a sustainable, scalable enrollment process.

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