The Challenge

Pathways In Education, a non-profit serving underserved communities in California, faced declining student retention and struggled to increase enrollment across multiple locations. Without a structured marketing strategy, they risked losing students and limiting their impact.

The Solution

Pathways partnered with Bloom Enrollment to transform their marketing approach and drive sustainable enrollment growth. We focused on:

• Reaching the right families through targeted digital campaigns
• Engaging prospective students with personalized messaging and follow-ups
• Optimizing landing pages to improve conversion rates and double inquiries
• Streamlining the enrollment process to make it easy for families to commit

The Results

• 45% increase in student retention
• 30% boost in total enrollment
• 2x increase in inquiries from improved landing pages
• More efficient marketing spend with clear ROI

The Impact

With a refined marketing strategy and stronger student engagement, Pathways saw more families choosing their programs. Their leadership credited the success to Bloom Enrollment’s targeted, data-driven approach, which allowed them to allocate resources more effectively and create a sustainable enrollment pipeline.

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